This study used a mixed-methods approach, combining both qualitative and quantitative data collection and analysis methods. Twitter data was collected using the Twitter API, with a focus on hashtags related to Desi culture (e.g. #Desi, #Bollywood, #Cricket). A total of 10,000 tweets were collected over a period of two months.
Gunning, D. (2017). Artificial intelligence and social media: A review of the literature. Journal of Social Media Studies, 1(1), 1-15. desi ai twitter
The Desi diaspora is a significant and growing demographic on social media platforms, with Twitter being a popular platform for online engagement. Desi culture, encompassing the cultural practices, traditions, and values of South Asian countries such as India, Pakistan, Bangladesh, and Sri Lanka, is increasingly being represented on Twitter. Artificial Intelligence (AI) has also become a ubiquitous presence on social media platforms, with many AI-powered technologies being used to create, curate, and disseminate content. This study used a mixed-methods approach, combining both